TY  - JOUR
TI  - A Study on Digitized Entertainment: Factors Influencing Consumer Adoption of OTT Platforms
AU  - Ms. Jenifer Mercy J, Dr. Mary Saranya J and Ms. Nisha V
PY  - 2026
DO  - https://doi.org/10.70127/irjedt.vol.9.issue11.50
ER  -