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| A STUDY ON CUSTOMERS OFFLINE SHOPPING EXPERIENCE TOWARDS D MART WITH SPECIAL REFERENCE ON COIMBATORE |
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Author Name Mrs.DR.N.PRIYADHARSHINI,M.Com.,M.Phil.,Ph.D and PRASANNA V Abstract This study explores the offline shopping behaviour of customers at D-Mart, a leading retail chain in India, with a focus on Coimbatore. It aims to understand customer satisfaction, preferences, influencing factors, and the role of demographic characteristics. Using primary data collected from 100 respondents, various statistical tools like percentage, chi-square, and ranking analysis were used to derive insights. Published On : 2025-04-15 Article Download : 
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