International Research Journal of Education and Technology

This study explores consumer satisfaction and perception in the evolution of advertising, with a specific focus on the transition from traditional print media to digital marketing campaigns. As advertising strategies shift toward digital platforms driven by technological advancements and changing consumer behaviour, understanding audience response becomes crucial for brand communication effectiveness. The research is conducted with a sample size of 110 respondents, using primary data collected through structured questionnaires. Analytical tools such as percentage analysis, and chi-square tests are applied to interpret consumer insights regarding different advertising mediums.

The study investigates key factors influencing consumer satisfaction, including content relevance, visual appeal, personalization, frequency of exposure, and perceived credibility of advertisements. It further analysis how demographic and socioeconomic variables affect preferences between print and digital formats. In addition, the research identifies challenges such as digital fatigue, information overload, and trust issues in online advertising. The findings aim to offer valuable insights for marketers to craft more effective, consumer-centric advertising strategies that balance traditional authenticity with digital innovation.