A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ECO FRIENDLY PRODUCTS

Author: Dr.M. Mahesh Kumar and Miss.Vishnupriya.A

Published On: 2025-04-15

The concept of eco-friendly products is becoming more popular with the aspect of cosmetic and food items. Since people are becoming more health conscious, they are giving more importance to eco-friendly products for the consumable and daily usable products. People started using more green products to minimize their health risk. Organizations and government are not fully capable of promoting the concept of “Eco-friend”. But the best part is the concept has started and it is penetrating to the society at a very fast pace. If all the factors which contribute to the popularity of eco-friendly products, such as price of the product, its quality, customer’s perception about the products, awareness about them, are being handled carefully by the government and the organizations, then eco-friendly products will become more popular in the society.Conventional products are not being produced keeping environmental considerations in mind. There is no widespread agreement on what exactly makes a product green. Some general guidelines include that a green products does not present a health hazard to people or animals, is relatively efficient in its use of resources during manufacture, use and disposal, does not incorporate materials derived from endangered species or threatened environments, does not contribute to excessive waste in its use or packaging and, does not rely on unnecessary use of or cruelty to animals.This project focuses on understanding consumer buying behaviour towards eco-friendly products. It aims to explore what motivates people to choose green products, the factors that influence their decisions, and the challenges they face in adopting sustainable consumption habits.

Keywords. Eco-friendly products-awareness-customer’s perception-use and disposal-motivates-factors that influence their decisions-sustainable consumption habits.