International Research Journal of Education and Technology

A Study on Consumer Satisfaction Towards Britannia Biscuits with Reference to Coimbatore City" is not explicitly mentioned in the provided text. However, based on the content, the study focuses on evaluating consumer satisfaction with Britannia biscuits in Coimbatore, analyzing factors influencing purchasing decisions, and identifying preferences among different consumer groups. It employs a descriptive research design, utilizing primary data collected through surveys and statistical analysis to assess consumer opinions on taste, price, packaging, and advertisement effectiveness. Let me know if you need a more specific summary.