International Research Journal of Education and Technology

The healthcare industry has seen a rising demand for home-based services, particularly with the increase in aging populations and chronic illnesses. This study, titled "A Study on Customer Satisfaction on Service Provided by a Health Tech Company," investigates the factors that influence customer satisfaction in home healthcare services. The company focuses on delivering personalized home healthcare services, such as nursing care, physiotherapy, elder care, and medical support through its digital platform. This research explores key drivers of customer satisfaction, including service quality, communication, affordability, and the effectiveness of the company's digital tools. Using a combination of quantitative and qualitative methods, the study provides insights into how well these services meet customer needs and highlights areas for improvement. Findings suggest that service experience and communication are critical to customer satisfaction, while pricing transparency and personalized care can further enhance service delivery. The study offers recommendations to improve customer engagement and operational efficiency to support growth in the competitive home healthcare sector.

Keywords: Home-based healthcare services, Customer satisfaction, Personalized healthcare, Digital healthcare tools, Chronic illnesses, Nursing care, Physiotherapy, Elder care, Medical support