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A STUDY ON INVESTMENT DECISION MAKING BEHAVIOUR OF EMPLOYEES IN A PRIVATE HOSPITAL IN KARUR DISTRICT |
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Author Name Paulin Yazhini A and Dr.P. Syamsundar Abstract This study investigates the factors influencing the investment decision-making behavior of hospital employees. In the context of complex investment landscapes and varying financial literacy, this research aims to identify the key determinants shaping employees' investment choices, such as financial literacy, risk tolerance, income level, and peer influence. Using convenience sampling, data were collected from 121 hospital employees through a structured questionnaire. The findings reveal that market conditions and risk-taking behavior significantly impact investment decisions, while peer influence and financial security also play notable roles. This research provides insights that can help improve financial planning strategies for healthcare employees, ultimately contributing to their long-term financial well-being. Published On : 2025-03-11 Article Download : ![]() |