International Research Journal of Education and Technology

The study examines the role of strategic partnerships in expanding the market reach of a home healthcare company in India’s rapidly evolving healthcare sector. As India’s healthcare needs grow, the demand for accessible, home-based medical care is increasing, especially for elderly patients and those with chronic conditions. The companies aim to meet this demand by building partnerships with healthcare providers like hospitals, clinics, and diagnostic centres. By leveraging these alliances, it seeks to improve patient engagement, expand services, and streamline operations. This research combines quantitative and qualitative methods to evaluate partnership factors, such as trust, reputation, and leadership quality, that drive market growth. The study’s findings suggest the need for the companies to enhance awareness, invest in digital marketing, and strengthen direct outreach for sustainable growth. Recommendations include focused strategies on community engagement, targeted digital marketing campaigns, and collaborative partnerships to support long-term market expansion.

KEYWORDS: Home healthcare, Market expansion, Patient engagement, Healthcare sector in India, Healthcare partnership, Healthcare providers.