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A STUDY ON UNDERSTANDING RISK PERCEPTION OF ONLINE CUSTOMERS SHOPPING
Author Name

Dr.K.PRIYA and Mr. SOUNDRAPANDIAN.E

Abstract

E-commerce, which include internet purchasing, is the most used term. The term "online shopping" refers to the practice of buying goods or services over the Internet. In certain cases, the customer doesn't even have to leave their house to receive what they need. Online shopping's popularity has skyrocketed in recent years because to rising internet use and improved technology. The share of the population having internet access is directly correlated to the growth of online retail sales. Customers' habits for purchasing goods and services have shifted since the advent of the Internet. Consumers utilize the web for a variety of purposes, including but not limited to e-shopping. Online shopping, is a type of electronic commerce that involves the purchase of goods or services via a web browser between a buyer and a vendor. Online shopping is popular since it allows customers to find exactly what they're looking for without having to travel somewhere and waste time. And the best part is that one need not leave their house to do so; products can be delivered directly to their door.The Objectives of the study are to outline the proposed model of consumer purchasing behavior and to determine the influence that the perception of the customers has on their intention to shop. The kind of the study that is being proposed is descriptive. Customers who shop online make up the target demographic. After determining which variables would be considered dependent and which would be considered independent for the study, a questionnaire was developed for the respondents. The total number of samples is 300. The customers buying products in online market have been purposively selected for the study. The information from the respondents were collected through the Google forms

Keywords: Perception, Customers, Online Shopping and  Drivers of E-commerce



Published On :
2023-02-27

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