International Research Journal of Education and Technology

A new concept in Marketing has evolved during the last decade known as “Digital Marketing.” This Paper provides an insight on the concept of changing Digital marketing scenario throughout the globe & in particular in the Indian Marketing context. It also gives an insight of the role of changing social media platforms which adds as an aid in the concept of digital marketing. Evolution of digital marketing since the 1990 has changed the way brands and businesses use technology for marketing. LPG further added zeal to the revolution.

This paper also provides a thorough view on the usage of social media platforms in digital marketing concept. The purpose of this research is to detect the social media platforms which are efficiently helping the process of e-marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people utilize digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social  media  marketing, social media optimization, direct marketing (e-mails), display advertising, e– books, and optical disks and games are becoming more common in our advancing technology. This research is driven to give a clear scenario of these emerging trends in digital marketing.

Keywords: Digital Marketing, Social Media, e-marketing, technology