International Research Journal of Education and Technology

This paper explores the integration of traditional folk media with modern communication strategies for sustainable community development. Traditional folk media, rooted in cultural practices, has long been used to communicate messages within communities, but its potential in supporting modern communication techniques has remained largely untapped. By bridging the gap between the old and the new, this study aims to enhance community engagement, promote cultural preservation, and contribute to sustainable development goals. The paper highlights the role of folk media in facilitating participatory development, fostering cultural identity, and addressing socio-economic challenges, while showing how modern digital tools can augment its reach and effectiveness.

Keywords: Folk Media, Community Development, Modern Communication, Sustainable Development, Cultural Preservation, Digital Tools.