International Research Journal of Education and Technology

The rapid growth of e-commerce has revolutionized several sectors, including the healthcare industry. The advent of online pharmacies has provided patients with the convenience of purchasing medicines from the comfort of their homes. However, despite its convenience, the online purchase of medicines presents various challenges that may affect patient perceptions and decision-making. In Coimbatore, a major city in Tamil Nadu, the increasing reliance on digital platforms has led to a shift in the way people approach healthcare, including the purchase of medicines.

Patients in Coimbatore, like in many other cities, are increasingly opting for online pharmacies due to their accessibility, time-saving benefits, and the ability to compare prices. However, there are concerns regarding the authenticity of medications, delivery delays, and the lack of direct consultation with healthcare professionals, which can impact trust in online platforms. This study aims to explore the perception of patients towards online medicine purchases in Coimbatore, identifying the key factors that influence their decisions, such as convenience, reliability, pricing, and product quality. Additionally, it seeks to address the challenges or problems patients face when purchasing medications online and how these issues affect their overall experience with online pharmacies. The findings of this study could help online pharmacies improve their services and build stronger trust among their customers, ensuring a safer and more effective healthcare experience.

The growing popularity of online pharmacies has significantly impacted the way patients in Coimbatore access and purchase medicines. With the increasing penetration of the internet and smartphones, many people now prefer the ease of ordering medications online rather than visiting traditional brick-and-mortar pharmacies. However, despite the many advantages, such as convenience, cost-effectiveness, and wide product availability, patients often have mixed perceptions about online medicine shopping. Concerns about the legitimacy of products, the risk of counterfeit medicines, and the lack of face-to-face interaction with pharmacists make some consumers hesitant to fully embrace online purchasing.

Furthermore, while online platforms offer a wide range of options, issues like delayed deliveries, difficulty in returning products, and the absence of immediate medical advice can create anxiety for patients. This study seeks to understand how these factors influence the decisions of Coimbatore’s residents when opting for online medicine services