International Research Journal of Education and Technology

This study examines consumer satisfaction levels, and brand perception in the natural skincare segment, with a particular focus on Deyga Organics. Known for its commitment to purity and sustainability, Deyga has positioned itself as a leading brand in India’s organic skincare industry through the use of

handcrafted, chemical-free products made from ethically sourced ingredients. The research is conducted in [your location, e.g., Coimbatore] with a sample size of 110 respondents, utilizing primary data

collected via structured questionnaires. Analytical tools such as percentage analysis, chi-square tests, and ranking methods, are employed to interpret consumer preferences and satisfaction metrics. The study investigates the key factors influencing purchasing decisions, including ingredient transparency, product effectiveness, packaging, and price sensitivity. It also explores the influence of demographic and socio- economic variables on brand loyalty. Furthermore, the research highlights challenges such as product accessibility, awareness gaps, and market competition. The insights aim to support the growth of clean beauty brands and enhance customer engagement in the evolving natural skincare market.