International Research Journal of Education and Technology

Artificial intelligence, or AI, is really flipping the influencer marketing world upside down. With its help, brands can truly get to the bottom of an influencer’s authenticity and gauge their impact more precisely. As more and more companies are beginning to realize the benefits of AI-aided influencer marketing, they will be turning towards AI tools to determine the authenticity of their content, the interest of their audience, as well as the effectiveness of their influencer. In a recent study conducted in Sanpada, Navi Mumbai, we have asked 83 people about their attitude toward the AI's involvement in the influencer marketing process. Even though the response showed that people have a high appreciation for AI's accuracy, there are still issues of transparency and branding personalization involved. The data obtained indicates that the best way to improve your influencer marketing strategy is to combine the power of personalized human creativity with the algorithmic accuracy of AI. By combining the features of traditionally functioning influencer marketing strategies and AI, a company can optimize its targeting and make its content truthful, thus improving the return on investment. This study provides the first-hand data for the developing field of AI-aided influencer marketing.

KEYWORDS:

Artificial Intelligence, Influencer Marketing, Audience Engagement, Content Authenticity, Impact Measurement, Digital Marketing, Transparency, Personal Branding