IMPACT OF VIRTUAL INFLUENCERS IN MARKETING

Virtual influencers are computer generated human avatars with a huge following on social media platform. In the past decade influencer marketing has proven to have a powerful voice for brands in the era of digital marketing.

The role of influencers still has the ability to motivate social attitudes and behaviour among their online community towards the brand that are endorsed by the influencers. The communities that were built by these influencers continue to gain social acceptance due to their authentic voices as well as aspiring content.

In this research we will focus on virtual influencers that are not humans but are digital creations with levels of human likeness. In our study we want to get a greater understanding of whether VI's are capable of achieving more success than the traditional influencers as well as the Pro's and Con's of both virtual and traditional Influencers. The importance of this research is to find the phenomenon and data literature on lifestyle interaction patterns.