A COMPARATIVE ANALYSIS OF TRADITIONAL ADVERTISING VS DIGITAL ADVERTISING

Author: Mrs.A.SANGEETHA PRIYA M.Sc., M.Phil and KANDHAVEL . M

Published On: 2025-04-21

DOI: https://doi.org/10.70127/irjedt.vol.8.issue04.2458

This study explores the key differences between traditional advertising and Digital advertising, focusing on their effectiveness, reach, cost-efficiency, and audience engagement. Traditional advertising, encompassing media such as television, radio,print, and billboards, has long been a dominant force in marketing strategies. However,the rise of digital platforms—social media, search engines, email, and online displayads—has transformed how businesses connect with consumers. Through comparative analysis, this research evaluates the advantages and limitations of eachmethod, considering factors like targeting capabilities, return on investment,adaptability, and consumer behavior trends. The findings suggest that while traditional advertising maintains strong influence in brand visibility and trust, digital advertising offers superior precision, interactivity, and measurability. The study concludes that anintegrated approach, leveraging both traditional and digital mediums, is most effective in meeting modern marketing objectiveness.