International Research Journal of Education and Technology

The evolution of e-commerce in India has dramatically reshaped shopping habits, especially within urban and semi-urban environments. Among the top contenders in this digital marketplace, Amazon and Flipkart lead the industry, continuously introducing new strategies to enhance user satisfaction and secure market dominance. This research presents a comparative evaluation of these two platforms within the Coimbatore region—a key economic hub in Tamil Nadu. The study investigates several dimensions including product assortment, pricing models, delivery effectiveness, customer support, user interface, promotional tactics, and overall consumer contentment. Data collection involved surveys, online feedback, and interviews with active e-commerce users in the city. The analysis reveals significant differences in consumer perception and preferences, offering valuable insight into platform-specific strengths and improvement areas. It also highlights key approaches that e-commerce brands can adopt to gain traction in Tier-2 cities..