International Research Journal of Education and Technology

This study aims to analyze the various factors that drive the conversion rate through e- commerce or an E-biz in a B2B industry like GMMCO Limited. The purpose of the research is to investigate methods for increasing conversions in B2B e-commerce by analyzing digital marketing, quality of content, user experience design, and customer relationship management techniques. The research employs a quantitative methodology using a survey method with sales professionals. The sample was obtained using a purposive sampling technique and data was collected using a questionnaire and documentation. The results are tabulated, interpreted, and concluded.