International Research Journal of Education and Technology

This study examines the development and marketing services of ASUS's ROG (Republic of Gamers) Mobile, a premium gaming smartphone series. By leveraging advanced hardware and innovative features, ROG Mobile addresses the growing demand for high-performance gaming on mobile platforms. The research highlights the brand's strategic marketing efforts, including partnerships with gaming influencers and esports sponsorships, to foster community engagement and brand loyalty. Data collected from 100 respondents in Coimbatore City reveal insights into consumer preferences, satisfaction levels, and purchasing behavior. Key findings underscore the importance of performance, brand reputation, and price in consumer choices. The study also identifies areas for improvement, such as enhanced cooling systems, larger storage options, and better battery life. This analysis provides actionable recommendations to strengthen ROG Mobile's position in the competitive gaming smartphone market.