International Research Journal of Education and Technology

This study explores the sales trend and customer satisfaction towards Honda, a leading automobile brand known for its performance, reliability, and innovation. The research focuses on analyzing the pattern of sales over recent years to identify key factors influencing the growth or decline in sales. By studying customer feedback, surveys, and reviews, the study also aims to assess the level of satisfaction among Honda customers in terms of product quality, after-sales service, fuel efficiency, pricing, and overall brand experience. The study reveals that consistent product upgrades, strong brand image, and efficient customer service contribute positively to customer satisfaction. However, challenges such as increasing competition, rising fuel prices, and changing consumer preferences have had an impact on sales trends. The research uses both primary and secondary data to provide insights into customer behaviour and expectations, helping the company identify areas of improvement. It also highlights the importance of understanding market demands and maintaining strong customer relationships to sustain long-term growth. Ultimately, the study serves as a useful tool for Honda and other automotive businesses to formulate effective marketing strategies, enhance customer satisfaction, and boost sales performance in a competitive market environment.

Key Words:  Sales Trend, Customer satisfaction, After-Sales Service, Product Quality, Fuel efficiency.