International Research Journal of Education and Technology

 Counterfeit goods are the unauthorized duplicate copies of the original products. which is the imitation of the original brand products.it has a huge demand or consumer base in the present market because  many people those who can’t afford the  original branded products are purchasing this duplicate product for a self-reflection of that they are using branded products. The objective of this is that to understand weather the supply of counterfeit goods has been influencing the brand image and also to understand the level of satisfaction of customers towards the counterfeit goods. For the study we have taken 200 samples from Malappuram district through a structured questionnaire and the data’s collected through using google form. The research concluded that the consumers in the Malappuram area are well are of the availability of the counterfeit goods and the study find that consumers are very much addicted to the usage of brand product they are not much influenced the use of such duplicate products.it is highly connected with the personality trait of the consumers that they are highly finding satisfaction through using branded products.

Keyword: counterfeit goods, Personality trait, brand image