International Research Journal of Education and Technology

A Digital marketing is one type of marketing that is widely used to promote products or services to reach consumers using digital channels. Digital marketing extends beyond internet marketing including channels that do not require the use of the internet. It includes mobile phones, social media marketing, display advertisement, search engine marketing and many other forms of digital media.

In today’s fast-paced digital world, small businesses face both exciting opportunities and significant challenges. The rise of online platforms and technologies has transformed how companies connect with their customers. Digital marketing provides small businesses with powerful tools to compete effectively in the marketplace. One of the key aspects of digital marketing is its ability to provide personalized and location-based services. Through advanced data analytics and geolocation technologies, retailers can deliver tailored promotions and offers to consumers based on their preferences and real-time location.