International Research Journal of Education and Technology

AI is rapidly transforming business practices, offering new opportunities for innovation and growth. However, as companies increasingly rely on AI technologies, ethical concerns around fairness, privacy, and transparency have emerged. This paper explores these ethical challenges and presents strategies businesses can use to implement AI responsibly. We’ll look at how AI systems can unintentionally cause bias, how businesses can ensure accountability, and why diversity and transparency are key to ethical AI development. The goal is to show that when companies take ethics seriously in their AI strategy, they can not only avoid risks but also build trust with their customers and stakeholders. Key strategies for success include creating diverse teams, implementing ethical audits, and ensuring strong governance around AI.

Keywords: AI Ethics, Business Strategy, Responsible AI, Corporate Governance, AI Transparency