BARRIERS FOR IMPLEMENTING CRM IN STAR CLASSIFIED HOTELS

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BARRIERS FOR IMPLEMENTING CRM IN STAR CLASSIFIED HOTELS

Author: J.Prabhu Assistant Professor, Department of Catering Science and Hotel Management Kalasalingam Academy of Research & Education, Krishnankoil. K.Ravindran Assistant Professor, Department of Business Administration, Kalasalingam Academy of Research &

Published On: 2021-01-01

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Abstract

Customer relationship management is the most alluring word to procure, treat, and hold customers. In the new occasions without CRM, organizations can't ready to withstand the intensity. Then again organizations are endeavouring to create and keep up their CRM rehearses within their association. This study examines the critical hindrances that are looking at by the star characterized hotels to execute and keep up the Customer relationship management. This detailed examination has been done arbitrary inspecting strategy and the sample size was 98. The key discoveries incorporate the significant difficulties looked at by the star category hotels just as the recommendations to conquer the boundaries.

Keywords: Star classified hotels, Barriers, CRM, challenges

Keywords

Star classified hotels Barriers CRM challenges

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