CONSUMER AWARENESS AND ADOPTION OF TATAS ELECTRIC VEHICLES IN NAVI MUMBAI

In Navi Mumbai, electric vehicles from Tata Motors have garnered widespread interest. A major impact factor inhibiting mass acceptance is the continuous change of awareness levels, price, and availability of charging infrastructure. Thus, by means of a combination of both qualitative and quantitative research methods, I managed to collect primary data from 120 participants using the structured questionnaire and secondary data from industry reports. The research found that awareness is a driving factor for consumer EV adoption, while sparse charging stations and escalating high initial costs could hinder it. On boosting the adoptability, the study will also engage in ensuring further strengthening Tata Motors' position in the EV market in such areas as consumer education, availability of charging infrastructure, and flexible financing.

KEYWORDS

Electric Vehicles, Consumer Awareness, Tata Motors, EV Adoption, Charging Infrastructure, Navi Mumbai