CONSUMER SATISFACTION TOWARDS ELECTRIC VEHICLE IN COIMBATORE CITY

Author: Ms. Sowndarya R

Published On: 2025-04-23

The rapid advancement in electric vehicle (EV) technology and the growing concern for environmental sustainability have significantly increased consumer interest in EVs across India. This study aims to analyse consumer satisfaction towards electric vehicles specifically in Coimbatore city, a rapidly developing urban centre with growing adoption of eco-friendly technologies. The research investigates various factors influencing consumer satisfaction such as vehicle performance, charging infrastructure, cost efficiency, maintenance, government incentives, and overall user experience. Data was collected through structured questionnaires and analysed using statistical tools to determine satisfaction levels and key determinants affecting consumer perception. The findings reveal that while consumers appreciate the environmental benefits and cost savings of EVs, concerns remain regarding charging station availability and vehicle range. The study provides valuable insights for manufacturers, policymakers, and service providers to enhance consumer satisfaction and support the sustainable growth of the electric vehicle market in Coimbatore.