International Research Journal of Education and Technology

The emergence of many business rivals creates serious competition among competing companies to win new customers and retain existing ones. All of this makes the need for excellent customer service critical, regardless of the size of your business. In addition, a company's ability to understand its customers' needs is more powerful in providing targeted customer service and developing customized marketing programs for customers. This understanding is made possible by systematic segmentation of customer data. The development of big data and machine learning has led to the successful adoption of automated approaches to customer segmentation in place of traditional market analysis, which is often inefficient, especially when there are too many customers this paper, using Machine learning K means Clustering Algorithm, the dataset containing the customers’ data is segmented into different segments on the basis of the three parameters Recency, Frequency, and Monetary (also called RFM analysis).