E COMMERCE SITE TO DEVELOP DIGITAL MARKETING STRATERGY

Author: Dr.K.Devika Rani Dhivya and Kavina Rangaraju

Published On: 2025-03-15

DOI: https://doi.org/10.70127/irjedt.vol.7.issue03.565

In an era where digital landscapes are saturated, businesses seek novel avenues to forge meaningful connections with consumers. This study delves into the paradigm shift offered by the Internet of Things (IoT), exploring its capacity to revolutionize digital marketing from a transactional model to a deeply personalized, experiential one. By tapping into the continuous stream of data generated by our increasingly interconnected world, organizations can transcend traditional marketing boundaries and craft bespoke customer journeys.This investigation illuminates how IoT empowers a level of customer understanding previously unattainable. It examines the creation of nuanced consumer profiles, enabling the delivery of hyper-relevant product suggestions, adaptive content, and anticipatory service responses. Beyond mere data analysis, the research explores the potential of IoT to construct immersive and interactive customer experiences. It scrutinizes the integration of smart home ecosystems, the utilization of wearable technology, and the strategic deployment of location-aware services in building dynamic customer interactions.

Keywords:Ecommerce,Proactive services,SEO Customer Engagement,Customer relationships Digital Marketing, Wearable Technologies.