International Research Journal of Education and Technology

Gigonomics refers to the gig economy characterized as short-term arrangement for project-based tasks. With higher acceptance of remote work in recent years, the gig economy stands as a dynamic and transformative force in the modern talent landscape. Gigonomics shows a growing trend all over the world including India, due to the increased use of smartphones, Internet penetration, technological advancement, demand for remote work etc. A report by McKinsey Global Institution estimated that the gig economy in India will account for 25% of total workforce by 2030 and National Association of Software and Service Companies (NASSCOM) estimated a 17% Compound Annual Growth Rate (CAGR). In India, Kerala is a state that emerged as the leading IT hubs attracting skilled professionals. Kerala with large pool of skilled and educated youth, having strong infrastructure and Government initiatives paved a way for gig economy to grow. This paper explores the HR related management issues of gig economy within the IT sector in Kerala and evaluate the extent to which gig work shows a valuable and attractive option for IT sectors in Kerala. This study considers the variables such as company policies; client and work content; skills and training; collaboration and trust; communication and management; commitment and performance; workload and well-being. Primary data were collected for this study from 76 IT companies in Kerala through a structured questionnaire and direct interview with HR Professionals of companies. This research also aims to give a deeper understanding of the area of improvement for incorporating gig workers in IT companies for sector’s growth and development.

Keywords: Gigonomics, Gig Economy, Gig Work, Company Policies, Skills and Training, IT sector, Talent landscape.