Author: Pinaki Mandal (Research Scholar – Marketing Management, Mewar University, Chittorgarh, RJ)
Published On: 2019-12-31
Myntra, an Indian online fashion retailer, launched a digital marketing campaign in 2019 called "Go Myntra-la-la". The campaign was aimed at promoting Myntra's End of Reason Sale (EORS) and involved a series of catchy ads featuring popular Bollywood actors. Myntra used a mix of social media, digital video ads, and influencer marketing to reach its target audience.
Keywords:Myntra, Go myntra-la-la, Marketing campaign, social media
2
2019
1
Research Article
2/11, SASTRI NAGAR, KOYEMBEDU, CHENNAI-600107
9488577176
editor@irjweb.com, connectirj@gmail.com
This work is licensed under a Creative Commons Attribution 4.0 International License
Copyrights © IRJEdT. All Rights Reserved.
