OYOS LONG LIVE THE LOCAL CAMPAIGN REVIEW

Article

No Article found

CROSSREF PEER REVIEWED GOOGLE SCHOLAR PLAGIARISM CHECK

ISSN License

OYOS LONG LIVE THE LOCAL CAMPAIGN REVIEW

Author: Pinaki Mandal ,Research Scholar Marketing Management, Mewar University, Chittorgarh, RJ

Published On: 2019-10-30

Download PDF Review Report Indexing this Article

Abstract

OYO, a leading Indian hospitality company, launched a digital marketing campaign in 2019 called "Long Live the Local" to promote its budget hotel brand. The campaign was aimed at encouraging travelers to stay in local budget hotels instead of expensive chain hotels. OYO used a mix of social media, digital video ads, and influencer marketing to reach its target audience. How did the campaign fare, is what we look into this case review.

Key Words: OYO, Long live local, Marketing Campaign, Case Study

Keywords

Article Information