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| OYOS LONG LIVE THE LOCAL CAMPAIGN REVIEW |
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Author Name Pinaki Mandal ,Research Scholar Marketing Management, Mewar University, Chittorgarh, RJ Abstract OYO, a leading Indian hospitality company, launched a digital marketing campaign in 2019 called "Long Live the Local" to promote its budget hotel brand. The campaign was aimed at encouraging travelers to stay in local budget hotels instead of expensive chain hotels. OYO used a mix of social media, digital video ads, and influencer marketing to reach its target audience. How did the campaign fare, is what we look into this case review. Key Words: OYO, Long live local, Marketing Campaign, Case Study Published On : 2019-10-30 Article Download : 
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