International Research Journal of Education and Technology

In today's world, where environmental consciousness is increasingly prioritized, sustainable entrepreneurship has become a powerful catalyst for transformative change. Visionary entrepreneurs are confronting urgent ecological issues by developing inventive business models, eco-friendly products, and forward-thinking services. These ventures, ranging from clean energy innovators to circular economy pioneers, are not only tackling global environmental threats but also unlocking substantial economic potential. By embedding sustainability at the heart of their strategies, these businesses are reshaping industries and redefining success beyond traditional profit metrics.

This study delves into the strategic integration of environmental responsibility within emerging enterprises. It highlights how advanced technologies—such as artificial intelligence, blockchain, and green manufacturing—are fueling environmentally conscious innovations. The growing demand from both consumers and investors for greater ecological accountability has further accelerated this shift, pushing companies to adopt greener operations and transparent impact reporting.

Participants will explore contemporary movements in sustainable commerce, examining how purpose-driven startups have achieved growth while minimizing their ecological footprint. Through compelling case studies, the study will illustrate practical applications of sustainability in various sectors, from fashion and agriculture to energy and waste management.

KEY WORDS :

1) Sustainable entrepreneurship  2) Innovation    3) Triple bottom line    4) Green business models   5) Renewable energy   6) Eco-friendly products    7) Circular economy