Role of social media usage on academicians job performance

Author: Dr.S.BHUVANESWARI and Mr.M.JEEVANANDAM

Published On: 2026-04-24

DOI: https://doi.org/10.70127/irjedt.vol.9.issue04.2698

Thisstudyexaminestheroleofsocialmediausageonacademicians’jobperformancein higher education institutions. Social media platforms have become important tools for communication, collaboration, and knowledge sharing among academicians. The study highlights how these platforms support teaching, research, and professional networking activities. It also explores the positive impact of social media on access to academic resources and real-time information. Furthermore, social media enhances interaction between teachers and students, improving learning outcomes. However, excessive usage may lead to distractions and reduced productivity. The study analyzes both the benefits and challenges associated with social media usage. Data is collected from academicians to understand usage patterns and performance outcomes. The findings suggest that balanced and purposeful use of social media improves job efficiency and effectiveness. Overall, the study concludes that social media plays a significant role in shaping academicians’ job performance