STUDY ON AWARENESS OF TECHNOLOGY ADOPTION MODEL AND INDIAN CONSUMERS MOBILE BANKING

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STUDY ON AWARENESS OF TECHNOLOGY ADOPTION MODEL AND INDIAN CONSUMERS MOBILE BANKING

Author: Dr. V Balachandran, Assistant Professor, Department of Business Administration Raja College of Arts and Science, Ramanathapuram - INDIA

Published On: 2020-10-15

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Abstract

Information technology is taken into account because the key drivers for the changes going down round the world. Mobile banking is that the latest and most innovative service offered by the banks. The transformation from the normal banking to e-banking has been a 'leap' amendment. The evolution of e-banking started from the employment of machine Machines (ATMs) and telephone banking (tele-banking), direct bill payment, electronic fund transfer and therefore the revolutionary on-line banking. This study determines the consumer’s perspective on mobile banking adoption.

Keywords : Mobile Banking, Information Technology Adoption Model (TAM), Perceived Usefulness, Ease of Use, Awareness.

Keywords

 Mobile Banking Information Technology Adoption Model (TAM) Perceived Usefulness Ease of Use Awareness.

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