STUDY ON CONSUMER SATISFACTION ANALYSIS HIMALAYA SHAMPOO IN COIMBATORE CITY

Author: Dr.S.BHUVANESWARI M.Com,M.Phil,PGDCA,MBA,Ph.D and MADHUMITHA.K

Published On: 2025-04-17

DOI: https://doi.org/10.70127/irjedt.vol.8.issue04.1688

This study examines consumer satisfaction regarding Himalaya Shampoo, a prominent brand in the herbal hair care segment. With increasing competition in the personal care industry, understanding consumer perceptions and satisfaction levels is crucial for brand performance and loyalty. Using a structured survey method, data were collected from 500 respondents who regularly use Himalaya Shampoo. The analysis focuses on several dimensions of consumer satisfaction, including product effectiveness, fragrance, packaging, price, and availability. Statistical tools such as mean scores, correlations, and regression analysis were employed to interpret the data. Results indicate that a significant percentage of consumers express high satisfaction levels, particularly concerning the product's effectiveness and natural ingredients. However, feedback also highlights areas for improvement, particularly related to fragrance preference and packaging design. Additionally, demographic factors such as age and gender showed varied satisfaction levels, suggesting the need for targeted marketing strategies.The findings contribute valuable insights for Himalaya Brand Management to enhance product offerings and strengthen market positioning. Overall, this study underscores the importance of continuous feedback loops from consumers to foster loyalty and innovation in a competitive market landscape.