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SWIGGYS VOICE OF HUNGER CAMPAIGN

Author: Pinaki Mandal (Research Scholar – Marketing Management, Mewar University, Chittorgarh, RJ)

Published On: 2019-06-28

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Abstract

Swiggy, a popular food delivery platform in India, launched a unique digital marketing campaign in 2019 called "Voice of Hunger". The campaign involved using artificial intelligence (AI) and machine learning (ML) algorithms to analyse customer behaviour and personalize the food recommendations.

Keywords: Swiggy, Voice of Hunger, Marketing Campaign

Keywords
Swiggy Voice of Hunger Marketing Campaign
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Volume

2

Year

2019

Review Rounds

1

Article Type

Research Article

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