International Research Journal of Education and Technology

The rapid expansion of digital e-commerce has transformed economic activities, consumer behavior, and business ecosystems across urban India. Coimbatore, one of Tamil Nadu’s major industrial and educational hubs, has experienced substantial growth in online shopping platforms, digital payment systems, and app-based logistics networks. While digital commerce promotes economic efficiency, financial inclusion, and convenience, it simultaneously raises sustainability concerns such as packaging waste, increased carbon emissions from delivery logistics, and rising digital energy consumption. This study examines the environmental, economic, and social sustainability impact of digital e-commerce in Coimbatore city. Primary data were collected from 120 respondents using a structured questionnaire. The study employs descriptive and percentage analysis to evaluate consumer behavior, sustainability awareness, and perceived impacts. Findings reveal that digital commerce significantly enhances accessibility, employment opportunities, and cost efficiency. However, environmental sustainability remains a critical concern due to packaging waste and transportation emissions. The study concludes that sustainable digital transformation in Coimbatore requires collaborative efforts among e-commerce platforms, policymakers, and consumers to promote eco-friendly practices and responsible consumption.

Keywords: Digital E-Commerce, Sustainability, Environmental Impact, Coimbatore, Digital Payments, Green Logistics, Urban Development