International Research Journal of Education and Technology

Sustainable commerce has emerged as a transformative force reshaping business practices, supply chains, and consumer expectations in the global retail sector. This article examines the multifaceted dimensions of sustainability in commerce, including environmental stewardship, ethical sourcing, circular economy principles, and corporate social responsibility. Through analysis of evolving regulatory frameworks, technological innovations, and shifting consumer values, this study reveals how sustainability has transitioned from peripheral concern to central business imperative. The research explores implementation strategies including carbon footprint reduction, waste minimization, sustainable packaging, renewable energy adoption, and transparent supply chain management. Key findings demonstrate that sustainable commerce generates competitive advantages through brand differentiation, customer loyalty, operational efficiency, and risk mitigation. However, challenges persist including greenwashing accusations, higher initial costs, complex supply chain transformations, and the need for industry-wide collaboration. As climate change urgency intensifies and consumer awareness grows, sustainable commerce represents not merely an ethical choice but an essential strategy for long-term business viability. This article provides comprehensive insights for retailers, policymakers, and stakeholders navigating the imperative transition toward environmentally and socially responsible commerce.

Keywords: sustainable commerce, circular economy, green retail, ethical sourcing, carbon neutrality, sustainable packaging, corporate social responsibility, supply chain transparency, conscious consumerism, environmental impact