International Research Journal of Education and Technology

Kia Motors Corporation, founded in 1944 in South Korea, has emerged as a significant player in the global automotive industry. Originally a manufacturer of bicycles, Kia gradually transitioned to producing motorcycles and cars. Today, Kia is recognized as a leading global automobile manufacturer with a strong market presence in over 190 countries. The company is a subsidiary of the Hyundai Motor Group, one of the largest automotive groups in the world. Kia Motors is known for its commitment to innovation, design excellence, and sustainability. This study aims to provide an in-depth exploration of Kia Motors’ business prospects and operations, focusing on the company’s strategies, market positioning, growth opportunities, and the challenges it faces in an increasingly competitive automotive market.The automotive industry is undergoing a profound transformation. Advances in electric vehicle (EV) technology, increasing consumer demand for environmentally friendly alternatives, and the integration of autonomous driving technologies are reshaping the landscape. Furthermore, global economic fluctuations, shifts in consumer preferences, and regulatory pressures are creating both challenges and opportunities for car manufacturers worldwide. Kia Motors, having recognized these trends, has strategically aligned itself to become a key player in the future of mobility. This study will analyze Kia’s response to these industry-wide changes, evaluating how its business operations are adapting to new market demands and technological advancements.