International Research Journal of Education and Technology

Social media has become an indispensable tool for businesses seeking to engage with their audience, build brand presence, and drive sales. This article explores the evolving landscape of social media marketing and the allied services that contribute to its effectiveness. It begins by discussing the fundamental strategies for successful social media marketing, including content creation, community engagement, and data-driven insights. It delves into the role of allied services such as influencer marketing, social media advertising, and analytics tools in enhancing the reach and impact of marketing campaigns. Furthermore, it examines emerging trends and technologies shaping the future of social media marketing, such as augmented reality experiences and artificial intelligence-driven personalization. By understanding and leveraging these strategies and allied services, businesses can harness the full potential of social media to achieve their marketing objectives and stay ahead in today's competitive digital landscape.

KEYWORDS : Social media marketing, Industrial internet of things, Brand awareness, Engage with audiences