TO STUDY ON ONLINE TRANSACTIONS IN BANKING SECTORS USING GPAY

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CROSSREF PEER REVIEWED GOOGLE SCHOLAR PLAGIARISM CHECK

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TO STUDY ON ONLINE TRANSACTIONS IN BANKING SECTORS USING GPAY

Author: SANGEETHA PRIYA M.SC.,M.PHIL and HRITHIKA S B.COM

Published On: 2025-04-15

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Abstract

This study explores the use of Google Pay (GPay) for online transactions in the banking sector, emphasizing its role in promoting digital payments post-demonetization. It analyzes user satisfaction, security concerns, adoption challenges, and operational benefits of GPay. Primary data was collected from 120 respondents in Coimbatore using surveys and analyzed using statistical tools like percentage analysis, correlation, and ANOVA. Findings highlight high user satisfaction, ease of use, trust in security features, and reduced operational costs for banks. The study concludes that GPay enhances transaction efficiency and promotes digital financial inclusion, despite certain limitations and user adoption barriers.

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