The Emerging Concept of SOHO A New Dimension in Gender Diversity

Author: Arunima Bhattacharya Assistant Professor, Department of Geography, Vidyasagar College for Women, Kolkata

Published On: 2021-02-20

The availability of resources, like the credit sources, information variety and a wider knowledge of the industry is always easily accessible by a gender diverse workforce. This highlights the role of women entrepreneurship in business world. According to the Cambridge Dictionary, SOHO stands for Small Office, Home Office, especially in someone’s home. They are in the form of small businesses run by one or two people from their home. Random sampling technique is used to select a sample size of 145. Nearly 88% of the surveyed population were found to be women entrepreneurs. The reasons behind the development of Small Office Home Office can be manifold. For most of the surveyed population, the primary goal is not monetary but self-satisfaction and community involvement. If their surroundings have a better understanding of their struggle, the better chance of their success. However, the young women entrepreneurs are doing exceptionally well in their endeavours, having significant yearly turnovers and capturing a truly wide market. There should be certain developmental programmes to target this group of women and girls who are considered to be a mine of human resource potential. It is therefore necessary to formulate appropriate strategies for stimulating, supporting and sustaining their great efforts in this direction.

Keywords: gender diversity, SOHO, self-satisfaction, community involvement, endeavour, strategies.