International Research Journal of Education and Technology

In recent years, the financial technology (fintech) industry has witnessed exponential growth globally, and India is no exception. Fintech companies have disrupted traditional financial services, particularly in the retail banking sector. This article explores the transformative impact of fintech on India's retail banking ecosystem. We will delve into the key drivers behind this transformation, the challenges faced by both traditional banks and fintech startups, and the implications for consumers and the broader economy.