International Research Journal of Education and Technology

This study explores the unique power of storytelling in radio journalism, emphasizing the impact of sound on narrative and audience engagement. Beginning with a brief history, it highlights how radio journalism evolved from straightforward news delivery to immersive storytelling, where sound became a vital storytelling tool. Key elements, such as voice tone, ambient sound, music, and even silence, are shown to create vivid "sonic narratives" that transport listeners and stir emotions. Techniques like writing for the ear, pacing, and natural interviews help craft compelling audio stories that feel intimate and real. Studies on audio’s psychological impact illustrate how sound triggers imagination and memory, deepening engagement and connection. The Study also discusses ethical challenges in maintaining objectivity and authenticity and considers future trends in audio storytelling, including emerging technologies that could redefine radio journalism. Ultimately, it affirms the enduring appeal of sound-driven storytelling, which continues to resonate with audiences in an increasingly visual world.

Keywords: Radio journalism, Sonic narrative, Audio storytelling,  Narrative pacing, Audience engagement, Psychological impact of sound, Ethics in journalism, Imaginative storytelling.